The Apparel Music label has always had its roots embedded in the creative and avante garde end of electronic music, from it’s unique packaging, to it’s leftfield jazz orientated house, techno and electronica. Now the London based imprint is back with another work of love, “The Attitude EP” is the product of a musical face off between Dutch pair Ivano Tetelepta & Roger Gerressen and New Zealand producer Emerson Todd, but its path to fruition goes beyond the musical and encompasses a six month long art competition used to source the 20 amazing images that will be included with the limited vinyl release.The package kicks off with Tetelepta and Gerressen’s
“Just Because”, a deep and dubby slice of house that fuses organic percussion and rich bass to deliver a sterling House groove. The second track from the pair comes in the shape of “Time”, a tightly looped and filtered House outing that shows the duo’s production skills with it’s subtle layering and perfectly placed melodic elements, quality stuffOn the flip Emerson Todd kicks off with the excellent “Slow Hand”, a stripped back piece of emotive House that weaves some off kilter elements into a classic piece of deep House, sublime. To close the release we have Emerson Todd’s “The Freeze”, a bass heavy, hypnotic cut that has a truly mesmerizing quality with it’s tightly edited and effected vocal parts and understated synths leading the way.
Apparel has a superb EP on their hands here and with a limited number of the records containing a 20 page art package this is well worth seeking out.
Not Bad For a Record !